About Us
An independent SellFina product
SellFina is an AI-powered social media and shop management platform built for e-commerce and Etsy sellers.
What SellFina Does
SellFina is a SaaS platform that makes it easy to promote your products on social media, automating title, description and content generation with AI. It connects to your marketplace accounts — including Etsy — through official API/OAuth integrations, providing product sync, order notifications and sales summaries.
Our Mission
Our goal is to reduce the manual workload sellers face in managing their shop and social media presence, and to boost their productivity. We want small and mid-sized sellers to be able to maintain a professional marketing presence without needing a large team.
Our Approach
- Every marketplace and social media integration runs through official APIs and OAuth flows — no scraping or unauthorized access methods are used.
- Marketplace access tokens and other sensitive credentials are encrypted server-side with AES-256-GCM.
- Your data is processed only on your behalf and at your instruction; it is never sold to third parties.
Independence
SellFina is an independent product. We have no official partnership, affiliation, or endorsement with any marketplace or platform we integrate with, including Etsy. All integrations are established through each platform's public APIs and developer programs, with permission from your own account.